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ted johnson | design

Simplicity... the Ultimate Sophistication
Leonardo Da Vinci

Sharing Innovative Insight.  Evangelizing UX Design Principals.

DESIGN THINKING

In a collaborative, cross-functional setting, greater focus is spent on the actual experience being designed.... READ MORE

WHAT IS LEAN UX? 

Inspired by Lean and Agile development theories, LEAN UX lets you focus on the actual experience being designed, rather than deliverables... READ MORE

DESIGN EXPERIENCE

I began my visual design career over 30 years ago. Having engaged many people through film, video, graphic design, interactive multimedia, web and digital experiences, I have learned that an excellent and equitable way to create precise and engaging solutions, is to to include everyone's insight, understand their needs and wants, and then build the story.

Using lean UX design methods, building off of user experience journey mapping, rapid experimentation, paper-prototyping and wire-framing, all to insure that every phase of a project is centered around creating the most engaging, and memorable customer experiences.  SEE MORE

INFORMATION ON THE LATEST IN DESIGN-CENTRIC INNOVATION.

DESIGN THINKING

With interactive experiences evolving rapidly, the traditional design deliverables are an inefficient obstacle.  SEE MORE

WHAT IS LEAN UX?

In a collaborative, cross-functional setting, greater focus is spent on the actual experience being designed.   COMING SOON

PERMISSION TO FAIL

You need to validate your design hypothesis quickly as possible - validate with customer insight.   COMING SOON

SHARED UNDERSTANDING

"Don't tell me how it works, show me." Lead with conversaton and cultivate a shared understanding and vision.   COMING SOON

Creating thoughtful, engaging and usable experiences

Downtown Portland, Oregon

PORTLAND, OREGON

BACKGROUND

Evangelizing and practicing the latest in user experience (UX) design strategy. Designing and creating delightful and usable experiences within static and dynamic environments.

My visual design career spans film, video, graphic design, interactive multimedia and web design/development. Through them all, I've learned that failure and innovation walk hand in hand - an excellent and equitable way to build, measure, and learn.

Practicing lean UX, I am discovering how I can help create more customer-centric, and purposed experiences. Building stories within a responsive, and purposed environment helps me convey a story to a much larger audience, no matter what technology or device they are engaging.

My goal has always been to help usher a story to it's fullest and delightful purpose, through the experience of it's structure, content, and functionality.